Nike Oshinowo (born Adenike Asabi Oshinowo, c. 1968) — also credited as Nike Oshinowo-Soleye — is a Nigerian entrepreneur, former pageant director, style icon, and television presenter.
Oshinowo was raised in Ibadan and England, where she attended boarding school. Although she had intended to become an air hostess or a doctor, she studied Politics at the University of Essex. Shortly after obtaining her degree, Oshinowo, who was mentored by former Miss Nigeria Helen Prest-Davies, represented Rivers at the Most Beautiful Girl in Nigeria pageant and became its first Yoruba winner (she was crowned in December 1990, but reigned in 1991).
After her reign which saw her compete at Miss World, Oshinowo featured in a commercial for Venus cosmetics and hosted a fashion and beauty show on Nigerian television. Her business ventures included an African restaurant and Skin Deep, a health and beauty spa which ran for seven years before it was sold after she decided to create her own range of beauty products for the Nigerian market. On January 17, 2010, she released the workout video Nike Oshinowo: Fit, Forty and Fabulous - the first celebrity fitness DVD produced in the country - and is currently working on the beauty products which will include fragrance, skincare, and haircare.
In 2010, after a six-year attempt, Oshinowo finally bought the Miss Nigeria franchise from former organisers Daily Times, and became chief executive and creative director of the pageant. As of 2012, she is no longer in charge, but is now working on another pageant in which the winner will regn for a hundred years.
In 2014, Oshinowo launched her talk show Late Night with Nike Oshinowo on AIT.
She is a proud winner of The Nigerian Golden Book All Time Queen.
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